May 5, 2013
NBA's Chris Paul meets State Farm's Cliff Paul
So in the video above is a small ad by State Farm that tells the tale of NBA basketball star Chris Paul and his long lost brother, State Farm agent Cliff Paul. Here is a link to another video for some more closure on the video above. Though it is a good story, another effect of this tale was gathering publicity. The two brothers are known as masters in the world of assisting creating a feeling of safety that drew publicity towards State Farm and the NBA. Though I'm not sure what is the correct term for this form of advertising, they used Chris Paul's fame to their advantage when making this ad because it drew the public's attention and his and his brother's talent for assisting to make it seem that State Farm is a great insurance and will always be there to assist. Whether this be true for State Farm, it'll probably be true to whoever has Cliff Paul as their insurance guy.
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